The effect of the COVID-19 pandemic can be seen in various businesses across the globe. While 2020 was a ride of highs and lows for e-commerce stores, the new year 2021 has a lot to offer.
Here is a sneak peek into the emerging e-commerce trends in 2021 that eCommerce web development experts are looking forward to in the new year.
1) Emergence of social platforms in E-commerce
In today’s world, the use of various social media platforms is not just confined to connecting with friends alone. Social media platforms like Facebook, Instagram, Twitter, and LinkedIn have emerged as powerful marketing tools for e-commerce businesses. Using different social media platforms, eCommerce web development experts can empower businesses and brands to reach out to a broader target market. Social media platforms like Instagram and Facebook have the ‘buy button’ that allows users to purchase products sold by retailers.
2) Efficient payment processing and multiple payment systems
Cart abandonment is a result of a complex checkout or payment process. An eCommerce development company must ensure that the checkout process is extremely easy and convenient. Efficient payment processing is extremely crucial for conversions. Also, customers find it difficult to purchase big-ticket items. Hence, offering multiple as well as flexible payment options in the e-commerce app makes sense for e-commerce web development experts. More the number of payment options available, higher the chances of the customers making purchases.
3) E-commerce personalization
The ‘personalization’ aspect has become indispensable for e-commerce businesses. Customers are looking forward to a personalized shopping journey from start to end. There are ample products sold online on various e-commerce websites. For a product to stand out from the others, it needs to be showcased to a customer in the right manner. Personalization is the perfect way for any eCommerce development company hired by a business to captivate the target audience and turn them to actual buyers from potential customers. Chatbots that assist individuals throughout their online shopping journey and provide them with relevant recommendations are an effective tool for personalization. For successful e-commerce personalization, it is essential to understand what exactly a customer is looking for and provide him/her with relevant suggestions.
4) Multichannel selling to become the new normal
In today’s fast-paced world, customers love shopping from various channels and not just one channel alone. A multichannel strategy offers a hassle-free shopping experience to customers across various platforms. Incorporating an omnichannel selling strategy by e-commerce web development experts empowers businesses and brands to penetrate their products to bigger markets and reach out to a huge target audience base.
5) Voice-enabled shopping to become even more popular
Voice shopping refers to making online purchases through the use of virtual assistants and smart speakers. This trend began with smart devices like Google Home and Amazon Echo. Although voice shopping is still to realize its full potential, the user curve of this technology is increasing day-by-day. According to a statistic, the voice channel is expected to be valued at USD 40 billion by the year 2022.
Looking forward to eCommerce web development services? Contact us NOW!